So you have an established audience, but you’re not getting as many leads as you want. Lead generation isn’t as complicated as you think, but of course, you have to know what techniques to use.
Her are the top five lead generation methods successful online marketers have relied on for so long:
You probably send out a lot of emails everyday. Did you know that this communication can be one more venue where you can promote your business? Your recipients may already be aware of it, but they may have never actually checked what it’s all about. Put a link I your email signature and get it around. It’s an unobtrusive way of selling your product or service; if you already have a relationship with your recipient, then there is a better chance that they will actually click on the link.
Most of us know that blogging is a big help to lead generation. But sometimes when we get too busy, we tend to forget the purpose of blogging, and that is to create a constant online presence. It can indeed be tempting when the results are taking too long to show, but keep going anyway. Consistency is the name of the game. As soon as you’ve built a following, you can then level up your interactions and start introducing call to actions.
About Page Optimization
One of the most effective ways of generating leads is simply to have an optimized About page. Those who are interested in you or your products and services usually check out this page. This is also a perfect place to show your personality and to tell people that you are real and that you are passionate about what you do. A call to action here is a smart idea.
The Squint Test
So you’ve done everything you could but your leads are still not maximized. That could mean that your site still needs some improvement. One of the easiest ways to know if your web pages are effective is doing the squint test. Log on to your website and squint as you look at it. What’s the first thing that caught your eye? If it’s something other than your call to action, then you need to do some work.
Social Media Activity
Finally, if you’re really interested in increasing your leads, begin by knowing where they can be found. There’s surely a lot of places, but we all know that social media is on top top. Yes, it’s a must to have your own quality content-rich business page and promote it, and then you can wait for those leads to come. “Wait” doesn’t actually mean you just sit there. You also have to look for prospects by scanning their profiles, pages or feeds. The more you know about them, the more you can come up with content that will make them interested.