Why Link Building Still Matters and What are the Benefits? Link building is a rather classical and one of the original components of search engine optimization; but as the entire concept of SEO has seen a lot of changes in the past several years, it seems like its significance has been belittled or undervalued due to other more recent and effective strategies. There even are so-called experts who believe that it no longer makes any sense to integrate or use link building as part of a general internet marketing campaign. Is this claim even true? Yes, there is some truth to the notion that link building is quite an old strategy, but it still is full of value and significance. Perhaps the reason why some internet marketers consider it as useless is simply because they failed in it. The truth is in link building, the biggest challenge is learning how to build links the right way. Therefore, if you are currently divided on the idea of using link building as part of your SEO campaign, then it should be of great help if you first know what its benefits are; that way, you’ll have a much better idea if you’re really doing it or not.
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1 – Page Authority
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It is quite true that there now are more than handful of strategies for making sure your website ranks high in search engines, but one thing you must understand is that Google and the other major search engines out there will always rely on the quantity and quality of inbound links to a specific page when it comes to ranking that same page for a particular query. Therefore, if you invest in the quality and correctness of your link building campaign, there will be a much better chance that the pages of your site will have a good rank in organic search results. 2 – Increased Referral Traffic It’s sad to know that with so many different ways to do internet marketing today, many internet marketers have already forgotten the very essence of building links. The links you establish in different locations over the web exist and will be clickable in like forever, which means anyone who visits that page or reads the content where the link is located, can click it anytime. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. At the day’s end, you eventually come to realize that the referral traffic you obtain using this old method is more valuable compared to your more demanding SEO methods. 3 – Increased Visibility Finally, with effective link building, you’ll achieve more visibility, which corresponds to greater brand exposure and recognition. So, taking those benefits into consideration, it is obvious that link building is still valuable today.