Must Haves for Small Business Websites Increasingly, small local businesses are seeing great advantages of establishing a web presence. Reason being that it is where their customers are located. Too often, however, business owners have websites developed without analyzing what they are trying to accomplish. For most small organizations, their websites are seen by two different and distinct audiences- the existing and potential customers. No matter whom your audience is, your local small business site should follow the following crucial steps. Easy Navigation Once Visitor lands on your site, the ease with which they can navigate around your site is an essential component of their user experience. You may have the best-looking site ever and the most incredible products available but if the customers experience difficulties in finding what they want then your small business website is not performing its function. Ensure that you have a search box that is visible and that works. It is important to ensure that the links are accurate and clear. Use links that are large and quickly visible over little ones that need magnifying glasses to locate it.
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Quality Attractive Content The quality of content that you post on your website is what differentiates you from your competitor’s site or any other site. Producing High-quality content that adds value to your reader is important for boosting your small business site. As much as possible, make sure that you highlight your best content and by bringing attention to this content you will be drawing attention to the best parts of your brand.
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Develop a Blog There is no other way that can beat a blog in creating more attention to your small business site. Your blog is your company voice that adds a large amount of personality to your business. Clients want to know that there is a real person associated with your site with whom they can interact with and share information, talk to, and start conversations as well as share links. Your business blog is what makes you stand from your competitors. With your blog, you can write anything like what you have been up to, make significant announcements and even the latest news in the industry. Include Testimonials and Reviews Obtaining reviews is often overlooked as not being important, but this is not the truth. Get reviews as often as possible and don’t forget to use them. Contact Information Availing the full range of contacts is an integral part in adding the credibility of the small business web yet it is often overlooked. Clearly display your physical address, phone number and email address and outline all your social media platforms. Providing many points of contact increase your SEO as Google Web crawlers can pinpoint your location and improve your rankings for local listings.